Madelon Marie Lusk
Marketing | Strategy | Content Creation | Management | Editing | Graphic Design | Project Management | Google Ads| Data Analytics
Albuquerque, NM 87109 | fourthwarriorarts@gmail.com | 505 205 9365
Bio
Throughout my career, I have successfully learned all of the foundational blocks of marketing and digital marketing. After I graduated college with my bachelor's degree, I launched my own business and began developing my skills as a marketing expert. I achieved mile markers in graphic design by creating custom logos and total rebrands for my clients. As I learned valuable lessons in client wants and needs, I began comparing those with the market's demands. This opened the doors to learning every aspect of search engine optimization, data analysis, data-driven marketing strategies, content writing, and editing. I have earned all of my certifications in google analytics and utilized LinkedIn learning, and I have three mentors with whom I regularly confide and gain valuable insights. I pride myself in my constant and linear evolution with current market trends and go-to-market strategies.
Work Experience
Content Marketing Manager Voltage Control - Remote
November 2021 to Present
Voltage Control is a change agency that helps leaders and teams thrive through change. As Content Marketing Manager, I am responsible for the B2B marketing strategy, copywriting, google ad campaigns, ad budgeting, data, and market analysis, persona development and implementation, posting weekly blogs and podcasts, managing a team of contracted writers and graphic designers, video editing and content creation, website edits, site optimization, SEO optimization, marketing strategy, social media
content creation, strategy, and execution, email campaign management in Hub Spot and LinkedIn, client relationship management, case study development, report delivery, and graphic design. Within this startup company, I wear many hats and have had the opportunity to stretch and build many valuable operational and leadership skills.
Marketing Specialist
boomtime - Albuquerque, NM
February 2021 to September 2021
Boomtime is a marketing firm based in Albuquerque. The company specializes in, and my responsibilities revolved around, content creation, WOM marketing, email marketing, Google Analytics Reporting, Data Studio reporting, call tracking, design, social media management, marketing for recruiting, and client report delivery. My team and I worked largely with the City of Albuquerque, Transit, Solid Waste, APD, and MDC.
Marketing Manager
HighSide Customs - Albuquerque, NM
September 2017 to September 2020
HighSide Customs is a custom motorcycle shop where I had the pleasure of managing content creation, photography, graphic design, event planning, outreach, and client relationship building. On top of that, I implemented and designed custom paint jobs and was even published for one such job in Fast Lane Bikers magazine. I managed the company's social media platforms and was the reputation manager. We promote freedom,
motorcycle safety, and creativity in the industry.
President
Fourth Warrior Arts - Albuquerque, NM
May 2013 to Present
I am the owner and founder of Fourth Warrior Arts. This marketing and design company came to life after I graduated with my bachelor's from the University of New Mexico. It is still operational to this day. That being said, the business is on hold as I pursue larger opportunities. Within my company, I accept contract design work, social media management, content design and writing, printed marketing material design, and
painting. I have had the pleasure of designing logos for businesses, marketing material, web design, and theater design. I also have the ability to do floor plans for real estate agents. I have worked in makeup design and on many independent and major motion pictures. A few of my major clients are CLI Construction, Jim Lusk Fine Arts, and Red Gorilla Studios.
CSR - Project Manager
Deluxe Design - Rio Rancho,
December 2019 to March 2020
Deluxe Design is a significant print shop in New Mexico, and within this company, my responsibilities were project manager and customer service representative. Here my responsibilities were client relations, new sales, and sales outreach. I also developed a complete marketing strategy for the company. Our clients were mainly large festivals, and we printed for clients nationwide.
Marketing Director
Santa Fe Harley-Davidson - Santa Fe, NM
June 2019 to August 2019
At this motorcycle dealership, my responsibilities and the programs I learned within the job were many. I know Google Docs proficiently, I was in charge of Community Outreach and National Outreach, and I utilized Digital Marketing Engines and lead lists. I worked with different platforms to re-invigorate the company. We pushed for new demographics and promoted the lifestyle. My responsibilities included Tracking, Inventory, Ordering, SEO, CRM management and monitoring, diversifying the shop's clientele, and increasing interest and foot traffic. Ensuring ROI was essential, managing organic and paid leads, and developing/ designing ads for social media.
Customer Relations Specialist
Realty One of New Mexico - Albuquerque, NM
August 2018 to November 2019
Reality One of New Mexico is one of the largest real estate companies in New Mexico, and I worked for the R1 Print Shop. I began as a customer relations specialist. I was in charge of sales, new order imputes, monitoring all calls and emails, invoicing, weekly profit tracking, and new customer intake. I grew and developed the company's graphic design department and incorporated that into my previous job description. I built the position within the company and managed all customer relations while building our social media and reputation management! My team and I took the shop from a monthly profit of 3,000 to a gain of 23,000.
Restaurant Career
Various restaurants in Los Angeles and ABQ
August 2006 to September 2017
I started working in the restaurant industry in 2006 and have held every position from server to hostess to lead CSR and have worked my way up to management. I have managed inventory, scheduling, and whole teams of people! Some of the restaurants I have worked in here in ABQ are The Grove, Seasons, The Melting Pot, Shogun Sushi. In LA I worked at KazuNori, Sugarfish, and The Melting Pot. I have experience in customer service professionalism, planning events, customer relations, and sales from my time in the industry!
Education
University Of New Mexico
Bachelor in Design for Performance Minor in Studio Arts August 2006 to December 2011
MUD
Master Makeup Artist in Special Makeup Effects
November 2012 to May 2013
Del Norte High School
Diploma
December 2002 to May 2006
Skills and Certifications
● SEO ● Social Media Marketing ● Marketing Strategy ● Google Analytics ●Photography ● Graphic Design ● Reputation Marketing ● Project Management ●Digital Marketing ● WordPress ● Copywriting ● Blogging ● Content Creation ●HubSpot
References
Elaine Thomas - Marketing Strategist - el41net@gmail.com
Justin Butler - Strategic Growth Solutionizer - jbiznus@gmail.com
Annie Hodges - Facilitator - anniehodges@gmail.com
Hassan Ghiassi - Manager and Business Owner - consulthassan@gmail.com